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The Dodge Ram is a strong-but-light duty type truck. From the family of Dodge, Ram started its bold-retro big-rig designed high-style-trucks in 1994. The completely revamped 2007 Ram still holds the "big rig" style as before. This in itself makes the previous generation Ram truck enthusiasts to fawn over it.
For decades, the Dodge offerings in the full-size pickup truck segment soldiered on mostly under the radar. Sales were adequate, but it wasn't until the Dodge Ram 1500 received a major redesign in the mid-1990s that consumers snapped to attention and checked out their neighborhood Dodge dealer.
More recently, Dodge has taken another big step forward with its full-size pickup truck, jettisoning the traditional, hard-as-nails leaf springs in the rear suspension in favor of relatively plush coil springs. The upshot is that, in the pickup market, the current Doge Ram 1500 has the power, ride and styling to be the most versatile half-ton on the road.